Our Marketing Strategies
As previously stated, marketing is not as simple as posting an ad or making a sign. Instead we must rely on several tools to complete our marketing efforts. Read below to review of the tools our office will commonly use when marketing to both current Tenants and new rental leads.
The Rental Website
Our website is a key part to our marketing strategies with all leads funnelling to this single source.
Click Here to view our website
Click Here to view where rental leads are collected
All our of our online marketing tools will redirect leads to these webpages. This includes Google, Facebook, Instagram, Snapchat, Wechat, Kijiji (and various similar sites), blogs, and much more.
Customer Relationship Management (CRM)
Like most modern companies dealing heavily in sales and customer relations, our office relies on a web-based CRM. This software will allow our office to track incoming rental leads, current tenants, communication with owners, and much more.
Through the CRM we are able to track incoming leads, identify their personal needs, track their email opens and responses, identify and track important marketing data points, and provide a hands-on line of communication between our team and the Tenant during their rental journey.
Online / Social Media Marketing
Online / social media marketing is one of the most important marketing types all modern rental companies should understand. Rather than paying for passive ads on pages like Kijiji, we can instead target our ideal rental candidate through social media.
By using the data we collect each year through our CRM, our office can work to identify the specific demographics of our ideal rental candidates. We understand where they live, the region we should post ads, the ideal age group, their interests, their habits, and much more. We can then use social media to target these ideal renters, encourage them to visit the website, and then later re-target these same individuals continually.
Our office currently uses marketing services through:
